Topic-Based Keywords and Branded Keywords:
Which is Right for Your Site?

JillAffiliate Marketing, Blog1 Comment

Today is all about keywords! Yaaaay! Aren't you excited? I mean, come on, a whole episode about the difference between topic-based keywords and branded keywords?How could you not be pumped?

Okay, I kid. But in all seriousness, this topic is one that has had a few of you stumped. So we decided to re-visit the enthralling world of keywords and clear a few things up for you. That way you know which set of keywords is best for your own affiliate sites. Because we're nice like that. So click play already.

Yeah, we get it. Not everyone likes watching our cute little faces *tear*. Which is why we have provided the full transcript for you to read to your heart's content.


This week we’re shaking things up and visiting the always interesting topic of Keywords.

Here’s the deal. We got a few emails from a bunch of readers just wondering what the heck is the difference between a topic­based keyword and a branded keyword.

In our case study, we have one site that is targeting topic­based keywords and then the other is targeting these brand name keywords. We’re going to talk about the difference between the two. Step number one in discussing topic­based versus branded keyword is discovering what the heck is a topic based keyword. the full transcript

Skip to the Good Stuff:

0:30 – Today’s topic: KEYWORDS!
1:10 – What is a topic based keyword?
1:40 – Not sure what a branded keyword is? Find out!
2:28 – Something you need to consider with branded keywords.
3:05 – How do you know what type of keyword to target?
4:30 – The pros and cons of each type of keyword.
6:00 – The potential profitability of certain keyword types.

A Little Bit About this Episode:

Keywords. Isn't it a sexy topic? I mean, seriously, who doesn't love spending a few minutes, a few hours, or even a few days talking about those little phrases that not only get picked up in Google, but help bring targeted customers to your website?

*raises both hands in the air and waves 'em like she just don't care*

Trust me, you're not alone. However, learning about keywords and how they can work to target the exact people searching for the kind of products you are promoting is precisely why keywords and keyword research is so bloody important.

Actually, not just important; crucial!

After all, how can you own Page 1 of Google if you aren't tricking your site out with specific low-competition keywords that your ideal customer is using to search the big G with?

Simple answer: You can't.

And what's more is there are different types of keywords that are applicable to different sites and niches! So are you targeting the right keywords for you site?

I don't know. Maybe you should click play and learn allllll about the difference between topic-based keywords and branded keywords.

Ya heard?

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  • Robert Atkinson

    Hi Jill and Josh,
    Maybe a little late, but I’ll be the first to comment on this one 🙂
    I’ve always been such a topic based kind of guy, but this video opened my eyes towards branded (product) keywords. The only part that I disagree with is that you “have” to sell someone when doing a topic based keyword. I know there a lot of keywords where you have to guide them to a product, which can be tought, but that’s not the case for all.
    I’m currently in a niche that has a lot of confusion surrounding the topic. There are TONS of brands out there to choose from, so it’s not about “selling” one to someone, it is about helping each person find the best one for their needs. Because of the product diversity, some people choose solely on price, while others like to pay for the premium quality.
    Again, definitely found this eye-opening. After checking out your “breast enhancement” site (ha), I am now considering changing up my style a bit. If you’ve followed the Spencer Haws blog, my model has been similar to his latest case study. The idea is building a more authoritative site around the topic based keyword (and product too). I had thought that 5 page sites (or less) were died. But your case study proves that they are alive and kicking. It’s just a different model 🙂
    Keep up the great work you two!