Today is all about keywords! Yaaaay! Aren't you excited? I mean, come on, a whole episode about the difference between topic-based keywords and branded keywords?How could you not be pumped?
Okay, I kid. But in all seriousness, this topic is one that has had a few of you stumped. So we decided to re-visit the enthralling world of keywords and clear a few things up for you. That way you know which set of keywords is best for your own affiliate sites. Because we're nice like that. So click play already.
Yeah, we get it. Not everyone likes watching our cute little faces *tear*. Which is why we have provided the full transcript for you to read to your heart's content.
This week we’re shaking things up and visiting the always interesting topic of Keywords.
Here’s the deal. We got a few emails from a bunch of readers just wondering what the heck is the difference between a topicbased keyword and a branded keyword.
In our case study, we have one site that is targeting topicbased keywords and then the other is targeting these brand name keywords. We’re going to talk about the difference between the two. Step number one in discussing topicbased versus branded keyword is discovering what the heck is a topic based keyword. ...show the full transcript
Skip to the Good Stuff:0:30 – Today’s topic: KEYWORDS!
1:10 – What is a topic based keyword?
1:40 – Not sure what a branded keyword is? Find out!
2:28 – Something you need to consider with branded keywords.
3:05 – How do you know what type of keyword to target?
4:30 – The pros and cons of each type of keyword.
6:00 – The potential profitability of certain keyword types.
A Little Bit About this Episode:
Keywords. Isn't it a sexy topic? I mean, seriously, who doesn't love spending a few minutes, a few hours, or even a few days talking about those little phrases that not only get picked up in Google, but help bring targeted customers to your website?
*raises both hands in the air and waves 'em like she just don't care*
Trust me, you're not alone. However, learning about keywords and how they can work to target the exact people searching for the kind of products you are promoting is precisely why keywords and keyword research is so bloody important.
Actually, not just important; crucial!
After all, how can you own Page 1 of Google if you aren't tricking your site out with specific low-competition keywords that your ideal customer is using to search the big G with?
Simple answer: You can't.
And what's more is there are different types of keywords that are applicable to different sites and niches! So are you targeting the right keywords for you site?
I don't know. Maybe you should click play and learn allllll about the difference between topic-based keywords and branded keywords.