This month is all about leveling up for us. We reached a point in our business where it became too hard to grow.
That may sound crazy but stay with me.
Have you ever had that feeling in the morning when you wake up and you're not quite clear on what it is you're supposed to do that day?
Well that's kinda where I am at the moment.
To a certain degree we have outsourced some of our business, but after taking a look at the inside of Dan Andrews and Ian Schoen's Strategic Operating Document (SOD), I realized just how far behind the 8 ball we were.
If you're hungry to level up and grow your business, instead of working in your business, you need to start outsourcing and I recommend you start by clicking that link above and watching the video.
However for anyone looking from a quick breakdown, here it is:
Each person involved in the business will have one or more weekly projects they must focus on accomplishing. This is on top of any procedural tasks, which I'll explain next.
These projects mainly apply to those with more managerial roles in the business and not the workers doing the smaller tasks.
Any process involved in building and maintaining the website or business are called Strategic Operating Procedures (or SOPs).
So for example, a procedure could be developed for the writing, formatting and publishing of content on this site. This is how we broke down all the tasks required for running an authority site:
- Keyword Research
- Content Creation
- Email Marketing
- Traffic Development
- Brand Management
- Reporting (merchant dealings, Paypal reporting, sales, stats, etc)
It's also important to setup a Team Communication SOP so that you can keep up to date with how everyone is doing in your team. After all, you never know how big it will become over time.
A list of principles that all those involved in your business must abide by. For example "to always strive to deliver the highest value content week to week".
It might be hard to figure out your business principles right off the bat. Don't worry, you can add them in as they come up over time.
Most people already know what a mission statement is. For those that don't, it's just a brief summary of what it is you're trying to achieve with your business.
Don't just say "to earn lots of money". Instead the most successful companies have a mission statement that's about more than being profitable.
For example if you have a blog about online trading (eg. options trading). Your mission could be "to simplify all aspects of options trading, making it easy for anyone to understand and implement."
Start Your SOD Immediately
Even if you're far from established, go ahead and create your SOD. Remember how I talked about waking up unclear at the start of this post? Well that's because of two reasons:
- I didn't have a list of tasks I could do based off procedures developed in an SOD.
- I wasn't able to leverage my time through the outsourcing of procedures.
Develop one now even if you're the only one involved in your business. It will simplify your work load day to day, as well as allow you to outsource procedures almost instantaneously when you can afford it.
Trust me when I say, this will change everything.
- A Framework for Hiring and Managing Employees - TropicalMBA.com