How To Run Basic Keyword Research

JillAffiliate Marketing, Blog12 Comments

You know what really grinds my gears? People who say keyword research is dead. You know why?Because it's not dead, and until Google figures out a way to tap our brains and just present us with search results as we THINK it, it won't die.

So until that happens (which would make Google really freakin' cool…and kinda creepy) you still need to know how to run basic keyword research. Fortunately that's what we're talkin' about today. So click play. Hey! That rhymed!

Not interested in watching the video? Ruuuuude. *kidding* We know you're busy so click below for the full transcript!


In this series so far we have touched on things like how to program your mind for success, how to find a niche, how to pick your product, and the difference between authority and niche sites. Today, we’re going to build on all of that and start walking you through the basic process of keyword research.

Before we get into the how­to of it, there’s one thing we have to address first and that is Google Hummingbird. If you’ve been following our case study, you will have heard that we got smashed by Google Hummingbird for a few of our sites, but what in the hell is Google Hummingbird? What Hummingbird essentially did for some of our websites is, it came along and stopped focusing on giving us value for having exact match keywords or targeting exact match keywords. the full transcript

Skip to the good stuff:

1:22 – Addressing the Google Hummingbird update and the effects it had on our websites.
3:03 – How we make it through a Google update.
3:27 – How to run basic keyword research – step #1, finding a keyword.
4:10 – What to do with your keyword search results – aka. finding the sweet spot!
4:45 – Step #2 – how to determine Page 1 competition
6:07 – Answering the FAQ “Is keyword research dead?” and our reasons for believing so.
6:42 – Start thinking about “Green Niches” – don’t worry, we define what a “green niche” is!

A Little Bit About this Episode:

So far in our journey to helping you get your affiliate site up and running we have covered how to find a niche, how to pick a product, and laid out the difference between authority and niche sites. I mean, we're on a freakin' roll here!

But now we're starting to dive into the real nitty gritty. I'm talkin' the precise strategies that will not only get people to your website, but actually help them find you.

After all, how is someone supposed to even find your website if you haven't even found one measly keyword?

Fortunately, today is all about finding those keywords…and after we're done with you those keywords won't be so measly. No, they will be money-makers, baby!

So go ahead and click play or download your transcript and let's get your website some traction!

Download Your Copy of the Ultimate Niche Site Breakdown”

Discover the EXACT process that we used to build & grow our first ever 6-figure online business!

  • Scott Gringo Blair

    Just a thought, maybe a video soon of you actually using Google keyword planner, or even a video of you guys using that Longtail Pro software you mentioned elsewhere. You guys make it sound so simple but then terms like “juice” pop up 😉 Also, I’m assuming keywords with under 300 global monthly searches don’t have any traffic? What if it is a green niche? Set it up and hope it takes off I assume?

  • #1. Love you guys.
    #2. Josh… you look super gangster in this video 🙂

    • LOL how did I not see this until now?!

      And no Ben, we love YOU!

  • Tung Tran

    Nice video J & J!

    I have a checklist on evaluating keywords to make the process easier. I call it “The Golden Keyword Checklist”

    + Does the main keyword have at least 1,500 searches a month?
    + Is there any $100+ products available to promote on Amazon?
    + Is the CPC higher than $0.25?
    + Are there at least 2 results in the first page that don’t contain the main keyword in title?
    + Are there at least 2 results in the first page with PA < 35?
    + Are there at least 2 results in the first page with juice page links < 35?
    + Are there at least 2 other niche sites or weak sites on page 1?
    + (Optional) Is the KC number lower than 40?

    Hope it's useful for some of the readers 😀


    • Tung, that’s AMAZING!! Thank you for such a solid and useful comment…I can only imagine how useful that is for everyone 🙂

      Now, do you do PPC? Is that why you’re considering CPC in your research?

      • Tung Tran

        No I don’t do PPC… but keywords with higher CPC tend to have more commercial value. That’s just my personal preference 😀

  • Thank as always for the tips guys. Tip of the hat to Tung Tran also.. I’ve spent the past week buried in keyword research to come up with 5-6 ideas to move forward with. Slight issues come up with certain products like, say a kw ticks all the boxes but then there is an import tax.. Or it weighs 17kg! Has both of these come up this week.. I’m scouting the UK market as well as the US as it is a bit less competitive. Honestly i’ve been sticking to these tips (most of which are from Josh!)

    +Google title comp <10,000

    +400-2000 Global searches

    +Look out for low juice pages. Ideally more than 3 with 0

    +Like to See other Niche Sites or Affiliate Sites, or Q&A sites, Forums, Article Directories.

    +Page Authority – Multiple results have less than 30 (Once you get over 40 – gets pretty competitive)

    +KC less than 30 I am aiming for

    +Watch out for aged domains + authority sites. (Bit of a balls this one as you mentioned in the video, Google is putting Walmart, Amazon, Wiki on top all the f**ing time!)…

    Much love guys,

    Now show us what happens when you have some solid keywords!! 🙂

    • Josh Stanton

      Nice system there man. Ideally as well you want to think about relevancy to the products you’re looking to promote. ie. you don’t want to rank for keywords that aren’t going to result in a sale of the product you’re promoting. That’s something you don’t want to learn the hard way and end up wasting a ton of time and money.

      Also here’s some good news. In January we saw a major decrease in the variation on page one of Google (same authority sites ranking for everything), however right now I’m noticing this starting to even out over time.

      That’s really good news for people like us building niche sites and I expect this trend to continue for a while.


  • Raya BlissfulBelly Zane

    “how often the actual keyword appears bolded throughout page one. If it appears in more than 6 pages or 6 times on page one, then you know that there is a lot of potential for that keyword term.” what is the purpose of this technique? why does it tell you that their is potential for a keyword?

    • Josh Stanton

      If it doesn’t appear bold throughout page one, then it usually means not too many sites are attempting to directly target that keyword. That means your competition is low.