You know what really grinds my gears? People who say keyword research is dead. You know why?Because it's not dead, and until Google figures out a way to tap our brains and just present us with search results as we THINK it, it won't die.
So until that happens (which would make Google really freakin' cool…and kinda creepy) you still need to know how to run basic keyword research. Fortunately that's what we're talkin' about today. So click play. Hey! That rhymed!
Not interested in watching the video? Ruuuuude. *kidding* We know you're busy so click below for the full transcript!
In this series so far we have touched on things like how to program your mind for success, how to find a niche, how to pick your product, and the difference between authority and niche sites. Today, we’re going to build on all of that and start walking you through the basic process of keyword research.
Before we get into the howto of it, there’s one thing we have to address first and that is Google Hummingbird. If you’ve been following our case study, you will have heard that we got smashed by Google Hummingbird for a few of our sites, but what in the hell is Google Hummingbird? What Hummingbird essentially did for some of our websites is, it came along and stopped focusing on giving us value for having exact match keywords or targeting exact match keywords. ...show the full transcript
Skip to the good stuff:1:22 – Addressing the Google Hummingbird update and the effects it had on our websites.
3:03 – How we make it through a Google update.
3:27 – How to run basic keyword research – step #1, finding a keyword.
4:10 – What to do with your keyword search results – aka. finding the sweet spot!
4:45 – Step #2 – how to determine Page 1 competition
6:07 – Answering the FAQ “Is keyword research dead?” and our reasons for believing so.
6:42 – Start thinking about “Green Niches” – don’t worry, we define what a “green niche” is!
A Little Bit About this Episode:
So far in our journey to helping you get your affiliate site up and running we have covered how to find a niche, how to pick a product, and laid out the difference between authority and niche sites. I mean, we're on a freakin' roll here!
But now we're starting to dive into the real nitty gritty. I'm talkin' the precise strategies that will not only get people to your website, but actually help them find you.
After all, how is someone supposed to even find your website if you haven't even found one measly keyword?
Fortunately, today is all about finding those keywords…and after we're done with you those keywords won't be so measly. No, they will be money-makers, baby!
So go ahead and click play or download your transcript and let's get your website some traction!