How To Recover from a Google Update

JillAffiliate Marketing, Blog4 Comments

If there is one thing you are going to have to wrap your head around—if you really want to make money with affiliate marketing—it's that every so often, Google comes around

and lays a gigantic bitch slap down on you and your website.

And while that may sound frustrating (p.s. it is!), there are tricks you can use to help lessen the blow, get your site back on Page 1, and your sanity back in check. What are they? Click play and learn how to recover from a Google update in no time!

Yeah, yeah, we know not everyone likes watching videos. So if you're one of the non-video watchers, go bellow and read the full transcript.


This week we’re talking about one of the most inevitable things that will happen to you at some point or another, the minute you get involved in affiliate marketing ­ How to recover from a Google slap.

Look at Google Page One

The first thing you have to do when you realize you’ve been slapped by Google is to take a look at Page one and see what the heck is going on. There are two things that could happen here. The first is that it’s just a penalty that your website has suffered. In order to figure that out, look at page one and see if it’s just your site that’s taken a hit. If all your other competitors have stayed on page one, then it’s likely just your site. The second thing is it could be a universal update. When this happens, all of page one just gets taken out and you get a whole bunch of different page results coming up on Page one for your
keywords. It’s a real funky time, and it might be full of confusion and frustration, but that’s where we move on to step number 2. the full transcript

Skip to the Good Stuff:

0:30 – Today we're talking all about how to recover after a big ole' slap in the face from Google.
0:55 – Step 1 – Look here to find out if just you are getting slapped, or everyone is.
1:30 – Step 2 – Find out how your anchor text profile can affect your recovery.
2:20 – A tip that everyone should use to really up your ranking.
3:05 – Step 3 – What you need to do after you complete the first few steps.
4:40 – A few extra things you can do to help your recovery happen faster.
5:10 – A tool worth checking out.

A Little Bit About this Episode: 

It happens to the best of us: You are plugging along with your website, gaining traction, making sales, gracing page 1 and feeling generally awesome about yourself and your sick web skills, and then BOOM! You get smacked with a Google update and your site goes from page 1 to the barren depths of page 3…or worse.

So you curse as much as you can, throw a mini tantrum, and swear this time you are DONE. For good.

Or maybe it's just me who reacts that way.

Regardless, we all have our own ways of dealing with the dreaded Google update. I mean, when Josh and I first started out with affiliate marketing back in early 2012 we had no idea what to expect.

In fact, the first time we got hit with an update I'm pretty sure I cried and assumed all our hard work had been wasted. Fortunately, Josh is a tiny bit more rational than Past Jill and told me to buck up and have some patience.

A few weeks, and some serious work, later and our websites had recovered, and what's more, improved in rankings, traffic, and sales!

But how did we make this recovery with our sites, and come out of the shakeup in a better position than we were pre-update? You know what to do.

*hint* click play.

Download Your Copy of the Ultimate Niche Site Breakdown”

Discover the EXACT process that we used to build & grow our first ever 6-figure online business!


  • These videos are pretty funny. Appreciate the advice AND love the outtakes. Your styles complement one another nicely.

    • Thanks Tom! Stoked to hear you’re liking them 🙂

  • Monica

    Hey Josh and Jill

    I’ve been watching your vids on and off for a while now so thank you! You guys are awesome, great content and a pleasure to watch 🙂
    I tried for a while with the big G but no luck yet 🙁 An ‘seo expert’ is trying to sell me expired domains. What do you guys think? Should I buy these or will they make my site worse? They are expired for a reason, right? Would appreciate your thoughts on this.

    • Hey Monica!

      Happy to have you around these parts 🙂

      As for expired domains – it depends what you’re looking for. Are you trying to build a private blog network for SEO purposes or were you thinking of setting up sites on these expired domains?

      Expired domains just essentially means they weren’t renewed…not that they are bad (or at least not all of them are)! We too offer a service like this…for private blog networks. It’s here if you want to check it out –>

      Hope that helps and let us know if you have any questions 🙂