943 Words on Why You Need to be Marketing on Pinterest

JillMarketing6 Comments

So here I am sitting in our hotel lobby in Koh Samui, Thailand, killing time before our flight to Krabi. Usually I would use this time wisely to get some solid work done, yet today I find myself creeping Pinterest, doing anything but working. An almost-daily occurrence in my work routine.

Typically I would guilt myself about wasting work hours on non-work tasks, but today I'm saying to hell with guilt.

Why? Oh maybe it's because Pinterest is one of the fastest growing social networks we've seen so far.

Or maybe it's because it is a never-ending source of inspiration for future posts.

Or maybe it's because in the last 90 days, Pinterest has brought over 500,000 unique visitors to just one of our sites.

Five hundred thousand! I'll let that one sink in.

So what is this Pinterest biznass and why should you give a damn let alone start marketing on Pinterest?

What the Eff is Pinterest?

Simply put, Pinterest is an online pin board that allows users to pin images they deem ‘pin-worthy' or worth sharing.

Boasting over 25 million users in under 3 years with on-site stats being reported of 16 minutes for the average pinner per visit – 80% of those being women – this is a social network that we web entrepreneurs can not afford to ignore.

Where Pinterest gets even cooler is in the fact that these images then link to the original site from which it was pinned from.

That means if you are writing quality posts and using eye-catching photos, Pinterest users may go a little bananas over your pin, giving you a serious boost in traffic.

And it's not just shitty traffic that bounces as soon as they get to your page.

Actually, scratch that, it is if you are writing crappy content. But that's not what we lifestyle business owners do, is it?

How Can I Become a Pin Star?

Hee hee, pin star, it's sounds like porn star but without the dubbed female orgasms. I amuse myself.

But I digress.

Marketing on Pinterest, growing your following and subsequently driving big traffic to your site is relatively easy, assuming you aren't looking for instant results.

As with all things social media related, growing your community takes time, diligence, patience, and quality content.

As I mentioned above, 80% of all Pinterest users are women and the ladies are scouring the site for all things food and drink, crafts, travel, fashion, beauty, skincare, fitness, home decor, tutorials, all things DIY, weddings and kids.

While not every image goes buck wild on Pinterest, there are ways you can craft your pins to target those, like myself, who love to search and scroll for anything that tickles our fancy.

To directly target these users you will want to make sure your images are clear, attractive, and have a solid caption that teases what the pin or post is about. The more you tease, the more users click, repin, and like.

However, do us all a favour and make sure you cap the length of your images to 5,000 pixels. If I have to scroll more than twice to check out your image, you've lost me.

And don't get too wordy with your descriptions, while there is a 500 character limit on your description you do not need to blab on and on to get the point across. Keep it short and sweet over there, chatterbox.

As all things webby, it will take a little trial and error to figure out what resonates with your followers but once you know you need to focus on that and repeat.

How Can I Make the Dolla Dolla Billz on Pinterest?

Pinterest has quickly become the web's biggest social asset for referral purchases with users spending on average 70% more money than non-social avenues.

Add to that the 69% of online shoppers who claimed to have found or bought their item of choice through Pinterest.

Compare that to only 40% of Facebook users claiming the same thing and each and every one of us who sells something online has a solid reason to build a Pinterest presence.

And what's even cooler is this funky little site also has an option to add price tags to your pins, further engaging the ‘Pindow' shoppers (ehh? You like that? It's like window shoppers but I got all creative and made it PINdow shoppers. I'm smart today!) and resulting in 36% more likes!

So how do Josh and I make money through Pinterest?

Essentially, we are big believers in helpful, free content as a way of engaging our readers and building their trust with us. In other words, we crank out DIY posts each and every week in our chosen niches.

We then strategically link to other posts within our site to our affiliate review pages or one of the ebooks we have written on that particular subject.

Since we know our readers are interested in solving a certain problem, we make it a point to provide them with a free option as well as a product in which they can buy.

Once those posts are live we pin the heck out of them, sit back, wait for them to catch fire and watch the sales roll in.

It's been a process we have tweaked over the last year but we have slowly built our profile to thousands of followers who essentially do a huge portion of our marketing on Pinterest for us.

Suddenly me wasting time on Pinterest doesn't seem like such a waste.

But what about you – do you use Pinterest for your sites? If so, how do you use it and have you had success with it? Share your story in the comment section below.

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  • Excellent post Jill! I’m going to have to pick your brain about this when we meet up.

    • Jill

      I would be more than happy to talk shop 🙂

      Looking forward to meeting you and the GF tomorrow!

  • What do you mean by ‘pin the shit out of them’? More than one pin? Do you pin to multiples of your own boards or to other, community, boards? Thanks Jill!

    • Jill

      Oh sorry, no, that’s just my way of speaking…classy, isn’t it? 😉

      What I mean is be sure to pin the images on your post each time you have one go live. And always use captivating photos (you have no shortage of them!) and enticing descriptions that would make pinners want to click through to your site.

      It may take some time to catch on but once it does it will become almost automatic with pinners consistently pinning your posts 🙂

  • Hey Jill,

    Awesome post and you’ve definitely inspired me to start pinning and I’ve definitely got some catching up to do. My question is what boards do you create that would help to strategically support my newsletter videos for example? Would you create multiple boards: recipes, healthy recipes, gluten free, dairy free? That’s I think where I struggle the most with Pinterest!

    Any help would be appreciated 🙂

    Psssst…loving the site, I just killed a couple hours getting lost in it.

    xo

    Melissa

    • Jill

      Thanks Mel! So happy to hear it’s of use to you 🙂

      If I were you, I would definitely break it down into your niches. Now, with that being said, we haven’t…we just pile all our DIYs under a category called ‘Skincare and Beauty Secrets’.

      I actually think what’s more important is the images you use, the captions you write as well as the board category names. Because a lot of people search on Pinterest (I use it like google!) any keywords you use in your descriptions or hashtags or boards will get picked up by searchers.

      But also, it’s about people who are following you repinning your pins and then their followers seeing that and repinning it and so on.

      It’s definitely not a short term tactic. I think we had ours up for about 6 months or so before it really started cranking but once you have a post or two that catches fire it seems to become quite sticky as in the traffic keeps coming in and new people keep pinning those pins.

      I just think it’s really about identifying what topics your audience is digging – for example I know one of our BIG attractions for our beauty site is tanning and cellulite so we do a lot of DIYs targeting those topics so our pinners/followers go bananas over them and it spreads without us having to do too much work.

      I’m starting to ramble now but do you get what I mean?