So here I am sitting in our hotel lobby in Koh Samui, Thailand, killing time before our flight to Krabi. Usually I would use this time wisely to get some solid work done, yet today I find myself creeping Pinterest, doing anything but working. An almost-daily occurrence in my work routine.
Typically I would guilt myself about wasting work hours on non-work tasks, but today I'm saying to hell with guilt.
Why? Oh maybe it's because Pinterest is one of the fastest growing social networks we've seen so far.
Or maybe it's because it is a never-ending source of inspiration for future posts.
Or maybe it's because in the last 90 days, Pinterest has brought over 500,000 unique visitors to just one of our sites.
Five hundred thousand! I'll let that one sink in.
So what is this Pinterest biznass and why should you give a damn let alone start marketing on Pinterest?
What the Eff is Pinterest?
Simply put, Pinterest is an online pin board that allows users to pin images they deem ‘pin-worthy' or worth sharing.
Boasting over 25 million users in under 3 years with on-site stats being reported of 16 minutes for the average pinner per visit – 80% of those being women – this is a social network that we web entrepreneurs can not afford to ignore.
Where Pinterest gets even cooler is in the fact that these images then link to the original site from which it was pinned from.
That means if you are writing quality posts and using eye-catching photos, Pinterest users may go a little bananas over your pin, giving you a serious boost in traffic.
And it's not just shitty traffic that bounces as soon as they get to your page.
Actually, scratch that, it is if you are writing crappy content. But that's not what we lifestyle business owners do, is it?
How Can I Become a Pin Star?
Hee hee, pin star, it's sounds like porn star but without the dubbed female orgasms. I amuse myself.
But I digress.
Marketing on Pinterest, growing your following and subsequently driving big traffic to your site is relatively easy, assuming you aren't looking for instant results.
As with all things social media related, growing your community takes time, diligence, patience, and quality content.
As I mentioned above, 80% of all Pinterest users are women and the ladies are scouring the site for all things food and drink, crafts, travel, fashion, beauty, skincare, fitness, home decor, tutorials, all things DIY, weddings and kids.
While not every image goes buck wild on Pinterest, there are ways you can craft your pins to target those, like myself, who love to search and scroll for anything that tickles our fancy.
To directly target these users you will want to make sure your images are clear, attractive, and have a solid caption that teases what the pin or post is about. The more you tease, the more users click, repin, and like.
However, do us all a favour and make sure you cap the length of your images to 5,000 pixels. If I have to scroll more than twice to check out your image, you've lost me.
And don't get too wordy with your descriptions, while there is a 500 character limit on your description you do not need to blab on and on to get the point across. Keep it short and sweet over there, chatterbox.
As all things webby, it will take a little trial and error to figure out what resonates with your followers but once you know you need to focus on that and repeat.
How Can I Make the Dolla Dolla Billz on Pinterest?
Pinterest has quickly become the web's biggest social asset for referral purchases with users spending on average 70% more money than non-social avenues.
Add to that the 69% of online shoppers who claimed to have found or bought their item of choice through Pinterest.
Compare that to only 40% of Facebook users claiming the same thing and each and every one of us who sells something online has a solid reason to build a Pinterest presence.
And what's even cooler is this funky little site also has an option to add price tags to your pins, further engaging the ‘Pindow' shoppers (ehh? You like that? It's like window shoppers but I got all creative and made it PINdow shoppers. I'm smart today!) and resulting in 36% more likes!
So how do Josh and I make money through Pinterest?
Essentially, we are big believers in helpful, free content as a way of engaging our readers and building their trust with us. In other words, we crank out DIY posts each and every week in our chosen niches.
We then strategically link to other posts within our site to our affiliate review pages or one of the ebooks we have written on that particular subject.
Since we know our readers are interested in solving a certain problem, we make it a point to provide them with a free option as well as a product in which they can buy.
Once those posts are live we pin the heck out of them, sit back, wait for them to catch fire and watch the sales roll in.
It's been a process we have tweaked over the last year but we have slowly built our profile to thousands of followers who essentially do a huge portion of our marketing on Pinterest for us.
Suddenly me wasting time on Pinterest doesn't seem like such a waste.
But what about you – do you use Pinterest for your sites? If so, how do you use it and have you had success with it? Share your story in the comment section below.