Wow! It's already Week 2 of our How To Get Rich with Niche Sites case study and so far, things are moving along quite nicely.
In last week's post I detailed the niche we are entering, the keywords we are targeting, the pages we are using, the factors outside of our control, and our lofty goals.
This week I want to dive more into our overall strategy for creating, growing, and monetizing this site so you can follow along, model our process, and create a profitable site along with us!
See? Fun! We can all do this together!
Let's get into it…
An Overview of Our Overall Strategy
This is the basic strategy we use to build all of our niche sites. So far it's been working for us, but if Google rolls out another update in the next few months we may have to adapt some of these tactics to fit their new Terms of Service.
But as of now, this is how it all typically goes down:
- Keyword research to find low competition keywords using Long Tail Platinum
- Set up our website
- Create 4 pieces of high-quality content with each post targeting one primary keyword and 3-5 sub-keywords
- Link each post together in a silo format
- Only drive links to the homepage, meaning we don't drive links to page 2, 3, or 4
- Drive 3 links to the homepage using guest posting
- Drive 10 high PR links to the homepage from our own private network (more information on that in the future)
- Run 5 SEnuke campaigns to drive links to the homepage and help vary the anchor text profile, preventing any penalties from a Google Penguin update
Now that you have a good idea as to our strategy, let me break each section down for you .
We are big believers in the idea that every profitable site starts with solid keyword research. Now as I mentioned above, the tool we use to preform all of our research is Long Tail Platinum.
Josh is particularly fond of LTP because it allows you to enter in 10 seed keywords per search, and runs in the background while you do other things.
Think of it as putting your keyword research on autopilot.
However, if you don't feel as though you are at this stage yet, you can use basic keyword research to find some profitable keywords…it will just take more time and effort on your part. But it is doable.
Now before we go any further, you might be wondering what the heck a seed keyword is…
A seed keyword is a topic-based term you use as a starting point for your keyword research, so while you may think “cellulite” would be our seed keyword, we broke it down slightly further and used terms such as: cellulite treatment, cellulite creams, cellulite lotions, reduce cellulite, and prevent cellulite.
Here's a quick trick for picking out seed keywords:
Think of your broad topic and break it down into what your ideal customer would typically be looking for. It will take some trial and error, but you can also look on forums, Amazon products or reviews, or other sites in your niche to see what other terms people are using in your industry.
As for our particular keyword research, here is the method we use with Long Tail Pro:
- Think of 5-10 seed keywords around your niche
- Add those keywords to Long Tail Platinum
- Generate keywords
- Fetch Global Search Volume, Google Title Competition and Domain Availability >> .com, .net &.org
- Click Generate Keywords
- When complete, filter the following: Global Search Volume: Minimum 100 & Google title competition: Maximum 2000
- Click Generate Keywords
- Go through the list and remove any keyword that is completely unrelated to the niche
- Once complete, calculate the Average KC for all remaining keywords
- Remove any keywords with an average KC of more than 35
- Export the results
- Out of the list, pick your major primary keyword that has the highest search volume, lowest KC and MOST importantly has an available exact match
- Pick 3 more Primary keywords with similar statistics as the first one
- Now for each primary keyword pick 3-5 secondary keywords RELATED to the primary. For example if the primary is “how to treat cellulite”, any keyword about “treating” cellulite would be related.
Building a Website
Because we have built so many websites (at the time of writing this we have over 20 affiliate sites) we essentially have this process on autopilot, and the good thing about this method is that once you have built one, you can easily build another…..5!
If you aren't sure where to even start with building a website, check out this quick tutorial Josh created. In the video he shows you exactly how to set up your hosting and installing WordPress.
We'll have another video coming shortly that details the next stage of the process which is installing and customizing the theme, creating your first post, and going live!
Our Content Model
For our niche sites we use a model that only requires us to write 4 posts.
Each post will have one main keyword, which we will use within the title, the URL, and throughout the content 2-3 times. In addition to that, each post will have 3-5 sub-keywords that will only appear once each within the the post.
Now we will say that for the most part, keyword density doesn't play a HUGE role in your rankings anymore, so you don't have to try and stuff your post full of keywords in the vain hope of ranking on page 1.
Google is getting much more savvy than that, and as of now having the keyword in your post title, URL, and a few times within the content is more than enough for Google to deem your content relevant.
As for the content itself, we truly believe in the power of the “friend filter” and writing as you would speak to a friend of yours. This helps your content come across as relatable and written by an actual human being, not some corporate-sounding review site that doesn't evoke any sort of emotion.
We made the mistake of positioning ourselves as a “professional review site” when we were first starting out, but it did nothing but result in ZERO sales. It wasn't until we switched our focus to writing in the first person and using as much personality as we could that we really started noticing a steady increase in sales.
Siloing: Our Internal Linking Structure
This is where our process may differ from other niche or affiliate marketers out there, as we use a technique called Siloing.
So what the heck is a silo?
Basically, this technique breaks down to a simple structure where page 1 links to page 2, page 2 links to page 3, page 3 links to page 4, and page 4 links back to page 1 (or the homepage).
We have seen a noticeable increase in rankings and sales once we started implementing this structure, as it requires us to ONLY link to the homepage, and not individual pages like we used to.
Why does this format work?
Try to think of links like water: when a link comes into a page on your site it starts to flood that page with link juice, but if that page doesn't have a link to another post on your site, the flood of link juice stops. It has nowhere to go.
Similarly, if you have an affiliate link on each page you are driving links to, but no other internal links, you are allowing that link juice to flow in and then directly out of your site.
However, if you use a siloing technique where each post links internally to the next post, you keep that link juice cycling through your site and feeding each page in the silo.
You also need to place “nofollow” tags on your affiliate link and any other link that appears on the page. By doing this, we're telling Google to basically ignore that link and only focus on the ones which don't have nofollow. This can be done easily by using a plugin called Nofollow Link.
Our SEO Strategy
In order to get your site ranking (and banking!), you need to be driving some links back to your site.
In the past we used to drive links to individual pages, but recently (and for the purpose of this case study) we have been driving links solely to our website's homepage—and then using the silo format mentioned above to cycle the link juice through the rest of the site.
So how are we going to get these links?
Well, we are going to try to get a guest post on 3 different sites, all in the beauty niche and use our author bio to link directly to the homepage of our site.
In addition to that, we will be driving 10 high pagerank links from a private network of blogs we have built up on the side. Now with that being said, since we are putting this out there publicly we assume that there will be some people who will attempt to take these sites down, or drive spammy links to them and get them de-indexed in Google.
If this happens we will let you know and try to figure out a way around it.
Finally, we will be using one of Josh's favourite linking tools—SEnuke—to drive more links to the homepage and vary the anchor text, ultimately helping us to avoid a Google Penguin penalty.
What is SEnuke?
SEnuke is a paid tool that acts as a lightening-fast way of driving hundreds of backlinks from “grey hat” sources. We use it mainly to boost our “white hat” (or high-quality) links we get through our private network and the guest posts we write for other sites.
It's also great for varying the anchor text profile for your site (more on this later).
And that is our entire strategy we will be using for this experiment.
Now if you're thinking this sounds too advanced, or you're already feeling lost, don't fret. We will be showing you exactly how we do everything, each step of the way, through detailed tutorial videos and step-by-step guides.
The whole point of this case study is to get you to build your first site and see how easy it can be to make money online with affiliate marketing.
Once you see that first dollar come in, your whole mindset will shift and you will realize that this IS possible.
From that point on, it's all about scaling your efforts. Remember, this is a process and there will be some trial and error, but it is 110% possible for you to create your own affiliate site and make money from it.
Just stick with us, ask questions, post your progress in the comment section below and we'll help you get there.
Then once you have your sites making a certain amount of money, you can leave them to generate income passively while you either build more sites, or create another online business that really gets you jacked.
The opportunities are as endless as your imagination. So let it run wild.
This is going to be fun!