You spend your days writing killer content, but what if no one is seeing it?
It happens all the time and you wanna know why? Because you ain't doing a damn thing to keep them on that website of yours.
Now, I'm not gonna lie; I had no idea what lead generation was when I first got started in business. I wrote content without a plan and it took me awhile to realize that I had to do more than just create content.
Just to back up for a quick sec – if you're not quite sure what a lead is, a ‘lead' refers to a reader who is interested in what you have to offer. The idea is that you want to capture your lead, by obtaining some sort of contact info from them—preferably their email address.
Now, once you've baited and hooked that lead, you can build a relationship, earn their trust and turn them into cash converting customers. That is a serious tongue twister!
So, now that you know what you need to do, how the hell do you do it? Landing pages, bitchessssssss! Woah…that got aggressive. Sorry (how Canadian of me!).
Getting back to biz, landing pages are a great way to capture leads and I've got 5 sexy ways for you to do it, but you're gonna have to hit play below!
We'll be a little heartbroken if you don't want to watch our cute little faces *tear*, but since we want what you want, you can read the full transcript below!
Jill: Today we’re going to be talking about 5 creative ways you can use landing pages in your business. But first what is a landing page? It is a page designed to get your visitors to commit a specific action, this could be signing up and claiming your optin offer like free e-book or audio download or resource list or even signing up to an auto responder series like how we have for our 7 day Escape plan. Alternatively, you can use it for webinar registration, sales pages or even to get them on a notification list. Whatever you can think of or whatever the desired action is, you can use landing pages for it.
Josh: But why are landing pages so important? Because they help to build your email list. Earlier, we talked about the importance of email lists and how the energy in your business is directly related to your email lists. We’re going to be talking about how to build landing pages.
Jill: Let’s get on to the 5 strategies. ...show the full transcript
Skip to the Good Stuff:
0.03 – Learn about the essential component in your website that will help you build your Email list
0.40 – What exactly is a Landing page and why is it important to your business
1.30 – How to get people on your website via someone else’s blog
1.55 – The tool that allows you to customize your Landing Pages
2.40 – How to optimize your social media bio to drive traffic to your website
3.20 – The trick that most people don’t use to get visitors on your site from YouTube videos
4.20 – How you can customize your Facebook page
5.15 – Why your header image on your website email should not be ignored
A Little Bit About this Episode:
Like I said above, when Josh and I first got started with Screw, we were soooo not landing page savvy. In fact, it wasn't until I stumbled upon (and immediately fell in love with!) LeadPages did I understand the true power of landing pages and lead generation.
Seriously. I would french Clay Collins (the co-creator of LeadPages) if I could….but in a platonic kinda way.
You know….to thank him for making such a badass tool!
Now what makes landing pages SO awesome is that there are a bajillion different ways you can use them.
Or should I say, there are a bajillion ways for you to send people to them.
And yes, bajillion is a real number.
Fortunately we've learned a few sneaky ways to use these landing pages over the last year to help turn your readers into leads, so go on and watch this episode.
And please excuse how much I talk in this episode. I'm kind of a blabber.
I'm working on it…