Keyword what now? Research huh?
What is this keyword business and why do I need it anyway?
That was my exact thought process only a few short years ago when I first started out online. And though I convinced myself that I didn’t need to do this “research”, I soon found that my website was floundering because I was so resistant to it.
Now I know the term “keyword research” can sound a tad overwhelming and even a little advanced, but the truth is it’s actually quite simple once you get the hang of it.
And best of all, conducting solid keyword research for niche sites is one of the easiest strategies you can put in place to give your website a fighting chance at dominating Google and beating out your competition.
The Most Simple Form of Keyword Research for Niche Sites
First things first, why the hell do you need keyword research? And more importantly, what the heck is a keyword anyway?
Basically, a keyword is the specific word (or phrase) someone searching Google (or Yahoo or Bing) uses to find information on whatever it is they want to read, watch, download, or buy.
Your job then is to identify what the best keyword phrase is for you to target, based on how many people are searching for it and how many other people are ranking for it.
But how do you go about identifying these keywords? Well, you could start with reading my basic beginner's guide to keyword research for niche websites…
The Step-by-Step Process of Finding Profitable Keywords
Stay with me now. All you have to do is follow this exact process:
- Go to bit.ly/JdwF0N
- Sign in with your Gmail account
- Click “Tools and Analysis” in the header bar
- Click “Search for new keyword and ad group ideas”
- Type in the name of the product you are promoting or the general pain point your product solves (ie. “how to lose weight fast” if I was promoting a diet pill product)
- Pick the most relevant sub category (go as deep as possible)
- Target “All Locations”
- Click the “Get ideas” button
- Once you get your results, click on “Keyword Ideas” which should present you with a strong list of results
- Repeat this process until you find a lot of keywords relevant to the niche
From there you just go through the lists and look for keyword phrases (ie. longer than 2 words) that hit the sweet spot, or have between 300 and 2000 global searches.
Personally, I like to look for longer phrases (or longtail keywords) that can be worked into the title of a website, blog post, or even a sentence.
That way when I am targeting specific phrases within my content it won’t sound unnatural or forced, and will be much more fluid for someone to read.
Now it's important to understand that our method for keyword research might be tad different to other marketers out there. What we have found to work for our niche sites is to target one main primary keyword which will appear in the post title, the URL, and throughout the content 1-2 times.
We then include 1-2 sub-keywords that appear throughout our post only once, but is enough to get picked up and recognized in Google.
Here's exactly how we do that:
- Make yourself a list of 4 primary keywords to use as the target keyword for each post—for this method you will want to use the keywords that have the highest search volume, but less than 200 relevant results (which I'll explain in a minute)
- Make another list with 1-2 sub-keywords that are relevant to the primary keyword you are targeting in each post. So if your primary keyword is “best diet pills” then a sub-keyword could be “how to lose weight fast”
- Open up a Google search
- On the bottom right hand side of the search page you will see “Settings”, click on it
- Choose “Search settings” from the menu
- Scroll down until you see “Results per page”
- Slide the box all the way to the right so you select “100”
- Click save
From there, simply copy and paste your keyword phrase into the search bar with quotes around it, so your search should look like this:
When you get your results, scroll all the way to the bottom and click on the very last page.
Right under the search box you will see a results notice that says “page (number) of (number) results”.
If you find a search returns less than 200 results, you know you have found yourself a keyword that is easy to rank for right away.
The goal here is to find yourself a keyword that has as many searches as possible with the lowest amount of Google results, and one that can be worked into the title and body of a blog post.
Find yourself a list of 4 rankable primary keywords (including “[product name] review”) and write them down with the number of searches each gets and how many results each has.
And just like that you have found yourself 4 money-making keywords (as well as a slew of sub-keywords) that you can start writing on straight away.
See? That wasn’t so painful, was it?
Of course, you could skip this whole process and just have it done for you—an option I personally prefer