How To Pick the Perfect Product to Promote in 4 Simple Steps

JillAffiliate Marketing, The Basics15 Comments

So there you are wrapping your head around this lifestyle affiliate thang and learning the ropes when it dawns on you: You have no effing clue what you are going to base your site around!

Sure, you found a great niche to enter, but what about the product you are going to promote?

You don’t just want to pick any old product. No, you want to find the bee’s knees in products. One that people want to buy without even having to read through your post to make a decision.

You want the obvious choice.

Fortunately it’s easy to find these products. And best of all, you can do it in 4 simple steps.

Can I get an Amen?!

4 Steps to Picking the Perfect Product to Promote

First off, I love alliteration. In case that wasn’t already clear. Now that that is out of the way, let’s get into it…

Before we dive into the 4 steps it’s important that you narrow down exactly what sub-industry (or niche) you want to enter.

So, if you are wanting to focus on the weight loss niche you could break that down even further into smaller industries (or niches) such as: getting fit after 40, bodyweight workouts, supplements, diet pills, appetite suppressants, fitness equipment, muscle building supplements, yoga, juicing, smoothies…anything you can think of that would fall under the general category of weight loss.

Once you have narrowed down your focus, you can begin to find the best product for you.

Step #1: Start Searching

See? How easy is the first step? I told you this was going to be a cinch.

All you have to do is open up a Google search and run a search looking for the “Top 10” products in your chosen niche.

So, if your niche is diet pills your search should look like this:

How to Run a Google Search to Find a Profitable Affiliate Product to Promote

From there you just have to comb through the results and open any websites that are dedicated to your particular industry (or niche).

Then simply take a look at what other reviewers have listed as their top choices and make a list of the most common 5 products.

This simple search should give you a good indication of the top products within that industry, and ones people are spending money on.

Once you have that list, it’s time to drill down even further and see which ones can make you money.

Step #2: Hunt for an Affiliate Program

Now that you have your list of 5 products in your industry, it’s time to search for an affiliate program.

To find the right program for you, all you have to do is run another Google search. This time your search will be focused on the particular products you found.

So if you were choosing to enter the diet pills niche then your search for a particular product would look like this:

How to Find an Affiliate Program

Once you have your results all you have to do is check out your options and choose the program you think is the best fit for you.

But how do you know which product is the best product?

Step #3: Vet the Product

Now that you have found a few products you can promote it is important that you go through each one and see which is the best option for you.

The easiest way I know of doing this is to look for a product that has it’s own designated website.


Because this is typically an blatant indicator of a well-converting product, and one that offers higher commission rates, ultimately resulting in more sales.

Once you have found a product that has it’s own website you need to look for certain elements, such as customer testimonials, visual elements (so it’s not just all text), and even a promotional video.

It may take some searching to find the best product for your website, but trust me you will find it.

Step #4: Apply

Once you have found the perfect product all you have to do is apply for the affiliate program.

You can usually find the link for the affiliate program at the bottom of the website and may say either “affiliate program”, “affiliates”, “partner program”, “referral program”, “apply to be a partner”, or something along those lines.

Then simply fill out the required fields and submit your request.

And just like that you have applied for your first affiliate program! Hot cha cha!

Of course, if you would rather save yourself the time and fast-track the process of picking your product, you can click here and I’ll do the work for you.

It’s a simple, quick, and a sure-fire way to ensure you only promote the best of the best (and most profitable!) in your chosen industry.


  • Hey this was super helpful! Thanks for laying it out so clearly. I need to get an affiliate program on my niche site, I’ve just got amazon links 🙁 . affiliate programs way better

    • Oh my gosh yes! Please get something other than Amazon! The commissions are pretty crappy….unless you’re selling expensive items!

      If I were you I would want to see if there was a dedicated program out there for your product.

      Chances are you could make more money that way…especially if you’re already getting traffic and some rankings.

      The only good thing Amazon has going for it (in my opinion) is that they have the name and the trust factor behind them. Other than that, I think it’s possible to find something better than a 5% commission rate.

  • Brett

    Thanks Jill. I was working on my website, and indeed wondering about good products for my niche, when this email arrives sending me to this post! You have ESP Jill 🙂

    • Boom! That’s awesome! It’s must be my womanly intuitions haha 😉

      • Brett

        Ha ha ha …… yes I see those “intuitions” in action around here all too often!

  • Jeff Gilbert

    Hi, question about applying for affiliate programs. I noticed that you have to provide your website. Do you create a site for a product then apply for the program? Or do you provide an existing unrelated site?

    • Josh Stanton

      It depends on the affiliate program. Some merchants will want to see that you have a site in place before they approve you. There are two options if this happens:

      1. Create a site (based off your niche selection and keyword research you should have already determined that it’s feasible to create a site anyway)

      2. Just explain to them that you site is in progress and you plan on sending them traffic organically from Google.

      Most merchants are happy to associate themselves with marketers who plan on sending them organic Google traffic.

  • tracey

    I found a product that I think is perfect, but I couldn’t finish filling out their application form because they were asking for a Tax ID. What is that? Do I have to have a registered business or something to become an affiliate partner?

    • Josh Stanton

      If you’re from the same country as the merchant then you would have to put in your Tax ID or social security number. If you’re not from the same country, just put in N/A.

      They make ask you to sign a tax waiver form but normally that’s not the case. You don’t have to be a registered business to be an affiliate partner.

      • Jenny

        Would you recommend registering a business to become an affiliate marketer or just using your SSN?

        Thanks in advance!

        • Josh Stanton

          You won’t need to have a registered business to become an affiliate so don’t worry about that for now.

  • Kristen

    The affiliate programs ask for a website to sign up. Do you use the website you are hoping to create for the affiliate link or another one? Hate to pay for the domain if you get shut down…

    • Typically when this happens we suggest that you set up a more generic review site, write a few basic posts and then use that to apply for the programs if you don’t already have a website set up 🙂