Are you face-palming yourself, trying to figure out which industry (or niche) you want to enter? Are you racking your brain wondering who the hell would even care about a website on samurai swords, emergency response systems, natal hypnotherapy, or bleaching your…you know…unmentionables?
Don’t laugh, that’s actually a really hot niche!
Deciding which niche you are going to build a website around can stump a lot of people, especially those looking for a sure-fire moneymaker. But it doesn’t have to be difficult. In fact, it can be downright easy if you know where to start and what to look for.
Here are my 4 quick and dirty criteria for finding a profitable niche to target and determining whether is hot or not.
Side note: Is it just me or are you now thinking of that ridiculous website hotornot.com? No? Just me? Moving on then…
Look for Competition
Yes. Competition. Stay with me now…
When you’re deciding whether or not you want to enter a particular industry, you want to make sure that industry is actually a profitable one, and there is no better way to do this then to check if there are already other marketers in this niche selling products.
I know it sounds ass-backwards, but if there are already websites out there ranking on Google for products in that industry then it is usually a good indicator that it is a hot niche and that people are spending money.
And ultimately all you really care about is that people are spending money.
Oh, and that you can help solve their problems. You should care about that too.
Which brings me to the inevitable…
Solve Someone’s Problem
Nothing will make you money faster than helping someone solve a problem they want fixed immediately.
An easy way to figure out if your potential niche helps to solve a common problem for people is to simply run a few Google searches and see what is out there.
More often than not if you search for problems you will find forum postings, blog rants, or video reviews of people discussing their particular problem and, hopefully, what it was that helped them overcome it.
All you have to do then is read, watch, and listen to them and see if you could help them solve this issue by creating a website dedicated to fixing it.
Of course you will also want to make sure people are actually spending money on their problems…
Is There Money to be Made?
Now let’s not beat around the bush here, we all want to start a business to make money. And, ideally, lots of it!
But before you get all pumped up about your new niche you found, you need to be sure there are actually products you can promote within that niche. And not only products you can promote, but products people will pay for.
After all, there can be a bunch of products out there to build a site around, but if no one is buying them then what's the point? Ultimately you will just end up wasting your time and effort. And that's not what we're about here.
So how can you figure out if there is money to be made in a niche? One simple hack we use is to hop on Amazon.com and run a search for the particular product you are considering promoting. If a product has a bunch of reviews then you can more or less assume that people are buying it.
Now to clarify, I'm not suggesting you promote your product through Amazon, this is just a quick hack to see whether or not people are buying it or not.
Generally we think it is best to promote a product through one of the big affiliate networks, such as ShareASale, OfferShot, MoreNiche, MarketHealth, or even Odigger. Or, even better, you could see if the product you are interested in promoting has it's own affiliate program.
To find this out, simply go to the product's official website and see whether or not they offer an affiliate program. Typically this will appear as a link either at the top of the site or at the very bottom of the website. Just have a good look around or run a search on the actual website.
Once you've found a profitable product to promote you need to consider the content side of things…
Do You Care to Write About It?
Before you settle on a product you need to decide whether or not you could see yourself writing at least 5 pieces of content on the subject, and the product itself.
If you don't think you could bring yourself to write anything then you should bail before even getting started. However, if you can brainstorm a whole 5 topics—which isn't THAT hard—then you can easily build a website around only 5 detailed posts.
Remember, it helps to be invested in the topic or product you are wanting to promote, but it isn't absolutely necessary.
As I mentioned, you are building an affiliate marketing business here which means your true passion should lie in creating and building your network of websites. If you can re-frame your need for having a “passion” behind which products you promote, and instead focus on your passion for building a profitable business it should make it easier to write on topics you might not be totally jacked about.
Trust me, we have a bunch of niche websites (as well as bigger authority sites) that promote products that we don't necessarily LOVE. Instead we love the process of creating this business and ultimately crafting the kind of lifestyle we are after.
That's where our passion lies.
Your turn: Do you have a niche in mind? Share your thoughts in the comment section below.