*I had to use this photo for this post, they have the best hours of operation I’ve ever seen. It just oozes personality. Which reminds me…*
If there is one thing I wholeheartedly believe in, it is the simple fact that when it comes to creating sites, marketing online and building a brand, you have to be yourself.
You have to keep it real; flaws, wackiness, beliefs, failures, triumphs, spelling mistakes (no, wait, spellcheck that shit!) and all.
I can’t tell you how many times throughout any given week I come across a site – usually someone trying to sell something or market themselves online – that is simply a boring, personality-barren, soul-sucking, corporate-sounding website.
These sites accomplish nothing other than me (and I assume most visitors) bouncing off the site without visiting another page, checking out their social presence (if it exists) or signing up to their newsletter, let alone buying a damn thing.
It does nothing other than waste that little slice of cyberland.
And it doesn’t have to be that way.