Why do we need external links pointing to our sites?
Links are like SEO currency, with certain types being more valuable than others. For example a forum link that exists on a page that has no Pagerank and contains content unrelated to the page being linked to, will be much less valuable than one that has the complete opposite characteristics.
Links that appear on relevant pages with high Pagerank (4+) can be considered your “big notes”. The problem is, they’re so damn hard to find! One of the only techniques I know of obtaining these types of super powerful links is to either pay for them (which can get expensive) or better yet own them yourself (more on this in a later post).
Therefore the question is, are they absolutely necessary?
* This is Part #2 in the series on boosting Quality Score. If you haven’t yet read Part #1, you can do so by clicking here.
I’m going to show you 5 easy-to-implement techniques you can use to avoid a Google Panda beatdown.
Before that happens though I need you to first setup Google Analytics if you haven’t already done so. Don’t worry, it is free to install. That link will take you to the signup page, then just follow the steps and get it up and running before moving on.
You will also need a Google Webmasters account. Again this is free to setup and easy to install. To really be able to make a change on your site, you’re going to need at least one month worth of information in both Webmasters and Analytics.
This month is all about leveling up for us. We reached a point in our business where it became too hard to grow.
That may sound crazy but stay with me.
Have you ever had that feeling in the morning when you wake up and you’re not quite clear on what it is you’re supposed to do that day?
Well that’s kinda where I am at the moment.
To a certain degree we have outsourced some of our business, but after taking a look at the inside of Dan Andrews and Ian Schoen’s Strategic Operating Document (SOD), I realized just how far behind the 8 ball we were.
If you’re hungry to level up and grow your business, instead of working in your business, you need to start outsourcing and I recommend you start by clicking that link above and watching the video.
However for anyone looking from a quick breakdown, here it is:
If there is one thing each and every site owner knows, it’s that keeping up with Google’s algorithm changes and updates can be a roller coaster of frustration, anger, relief and joy – all smashed into one month!
And while tweaking and perfecting your on-site SEO can be a yawn-inducing challenge, it is absolutely crucial to your site’s overall success.
In fact, if you have had a site for anywhere over 2 years then you know what I mean when I say “in March of 2011, everything changed”.
That month Google rolled out one of their most destructive update, calling it â€˜Panda’ to make it sound nice and cuddly. However it was nothing short of vicious.
This month for me is all about boosting the crap out of our SEO. As a result I’m forced into learning new systems to see if I can implement them on our own sites. I know a lot of people would agree with me when I say, the hardest part of online marketing, or just business is general is figuring things out.
It could literally be anything from website design to taxes, but there’s always one thing that remains a constant – the fact that at the start, you’re going to feel like a fool.
Let me start by apologizing for not sticking to a regular posting schedule with the Daily Screw over the last two weeks.
Unfortunately getting the book finished and available on time took precedence over everything else. All I can say about last month is, “I’m glad it’s over” and now we can get back to building our biznass!