Two days ago a woman emailed me through our skin care site looking to submit a guest post.
Obviously I am very open to guest posting, hell, I just wrote about a post all about how to guest post! So yeah, I'm a fan.
Since I abide by a certain standard for the level of quality I provide to other bloggers, I expect the same for our websites.
Now I am pretty sure it's glaringly obvious by now that I am a loud-mouthed, F-bomb-dropping, sassy pants – a personality I just can't seem to stifle.
And since I'm a huge believer in being true to yourself and letting your personality shine on your sites, most of my posts reflect this overall voice and attitude.
Do some people find it to be too much? Probably.
Do our readers love it and keep coming back for more? Most definitely.
So when someone wants to write for our site I ask them to just keep in mind the overall tone and craft their post accordingly. Not a big ask, in my opinion.
Well, to this woman it was.
Not only did she pitch an idea we had already covered but when I suggested a topic relevant to her specific niche – natural ways to lighten and brighten your skin (she is an ethnic skin care blogger and skin lightening is a biiiig industry) – she sent me this, with bolded words and everything: Awww snap! Clearly girlfriend is not a fan of my writing.
Did it irk the hell out of me? Um, of course. Did I see it for what it was? Absolutely.
You see, when you put yourself out there, there are going to be those who love you and those who loathe you.
It's those who loathe you that are the first to criticize, and trust me, I've had my fair share of them.
It's during these moments that Steven Pressfield's words of wisdom come to mind and reassure me we're moving in the right direction.
In his book War of Art that he says – “The professional learns to recognize envy-driven criticism and to take it for what it is: the supreme compliment.”
So do these catty criticisms deter me from infusing my posts, our sites or our marketing efforts with that certain sass that has formed our readership, trust level and therefore success?
All I simply do is quietly smile to myself and think – if I'm so unprofessional, corny and prehistoric why did she want to become a monthly contributor?