April 26th: Procrasti…Shut The Hell Up & Do Your Work!

JoshProductivityLeave a Comment

Let's just say writing a book is, err, challenging. Procrastination is a daily occurrence, which I imagine is the case due to the creative nature of the work.

Of course good preparation can somewhat alleviate the pain of thinking what to write next, but ultimately procrastination will rear it's ugly head from time to time.

Today I had a bit of a breakthrough.

It happened when I was sitting at my desk reading over the the latest important news on Facebook and Twitter when I suddenly realized that, in fact, it wasn't important. What was however, was me getting back to my work.

So I did.

But then I started to feel that sudden brain squeeze, signalling the onset of my minds desire to once again procrastinate. It was then that I recalled reading in Seth Godin's book, The Icarus Deception about the part of the brain that causes this to occur.

It's the same part which evolved a million years ago under far more dangerous circumstances than we live in today. Let's just say that any change in the normal day-to-day routine could have led to being eaten by a saber tooth tiger!

And that's all procrastination is really – your mind's attempt to stop you from creating change in your life.

In my case by finishing this book, some change will occur. Or not. Perhaps that's just how my saber-tooth-tiger-fearing brain sees it. Either way, I figured out that just by visualizing this part of the brain as being afraid and unnecessary under these circumstances, the procrastination suddenly came to a screeching halt.

It was a sense of freedom that I had never felt before. Just by understanding the biological nature of my mind's desire to avoid doing important work, I managed to push deeper into my book, staying on schedule for the launch on May 20th

Next time you find yourself procrastinating, try focusing on the physiological rather than the psychological. I'm sure it will make a difference.


Seth Godin

The Icarus Deception (non affiliate link)
The Icarus Deception (affiliate link)