It's no secret that we have been a little hesitant to loosen the reins on our business and hand over some of the responsibility to someone we have only ever met on a computer screen.
We hmm'd and hawed, wrote out a list of pros and cons and came up with worst case scenarios until we finally decided to stop being pussies and just take the plunge.
It's been quite the ride so far—full of ups and downs, sighs of relief and feelings of disappointment.
The good news is however, we are making progress (slowly but surely) in finding and creating the perfect team for us—thank tha lawd!
So in the interest of helping someone else make the transition from working ON their business instead of working IN their business, we've put together a few things we've learned along the way…
Our Adventures in Outsourcing
Have Systems in Place
When we first began outsourcing our business, we started with content and social media. We hired our girl Sabrina to not only manage the social media for our affiliate sites but create most of the content, week to week.
Did we give her any guidelines or formatting tips?
Should we have?
Fortunately, she is a savvy chick and has learned the ropes, developed and grown alongside us, and is easily our best business decision to date.
So, you think we would have learned our lesson from there, right?
Our next move was to hire an SEO manager.
Since Josh loves his SEO you would probably expect us to have a clear vision on what we were wanting to achieve with our backlinking. Instead, we told him to solely backlink our money pages.
So we moved onto another SEO manager who was amazing and whose focus was more on building high-quality links and tools that readers would want to interact with and share, and other sites would want to link to.
This time we had a better idea of what we wanted but we only saw marginal success. So we parted ways once more.
We couldn't figure out for the life of us what was going wrong. I mean, what the hell were we missing?
Once we realized that we needed to get clear on exactly how our business runs, what works and what doesn't we started the process of writing out step-by-step procedures (complete with screenshots and templates, if needed) for each and every task required for our business to run.
It was a fucking mission, but it allowed us to have documents in place that could be assigned to a new team member and allow them to hit the ground running—without too steep of a learning curve.
I can't even describe the difference this made. Actually maybe I can: It was like the heavens parted, angels sang and cherubs played glorious music on harps while unicorns frolicked in green pastures and candy rained from the sky.
It was a game-changer, to say the least.
But then we assigned our newest team member 7 procedures to start off with.
Which brings us to our next point…
One by One
Now that we have found Joel—our Filipino saving grace—we have altered our approach.
We started out by giving Joel one procedure at a time (locating high PR domains—a topic we'll be talking about in the near future); he crushed it.
So we started handing off other tasks, one by one. He crushed those too and within a few short weeks Joel was singlehandedly saving us about 15 hours a week of menial tasks—allowing us to focus on tasks that would help to build our business, not just maintain it.
We then realized when you allow your new team members to get accustomed to your business, how you run it and the level of quality you expect, they rise to the occasion.
From there you can start adding to their list of tasks, slowly easing them into the process of taking over the majority of your everyday tasks.
Don't Get Discouraged
When you first start dipping your toes into the world of outsourcing you may find your first few choices don't pan out or really drop the ball:
Like the girl we first hired to format The Art of Authority who told us (a day before launching) that she didn't “work after regular hours”, irregardless of the fact that she promised us she would have it done on time.
Or the guy we hired to handle a few daily tasks and told us he was “too sick” to work for 3 days right after accepting the job from us.
It will happen, and it's probably best you expect to have a few let downs—and maybe a disappointment here and there—before you really figure out what you are looking for, and who fits that mold best.
You just have to stick with it, brush off the setbacks and try again.
I assure you, you will find someone who fits into exactly what you want, will work hard to complete the tasks you delegate to them and surpass your expectations.
And once that happens, hold onto that person. Treat them well, surprise them with a bonus out of the blue and solidify that relationship with them.
Because those team members? They can be the missing link between you making four figures a month and five.